iPhone X is reality, the future in our pockets

Everything you need to know about the new iPhone X

The new Apple iPhone X will be available for pre-order starting from October 27th, while official marketing will start from November 3rd. The 64GB version will start at a price of dollars 1189, then rising to the 256 GB one at a price of well 1359 €. The colors will be Silver or Space Gray.

We have always imagined an iPhone made up of only a screen. An object so engaging that it makes you immerse in what you see. She is so intelligent that she can respond to your touch, to a word, even to a glance. With iPhone X that vision becomes reality. And the future can begin.



Design and display: full screen.

On the iPhone X the absolute protagonist is the screen: a brand new 5,8 ″ Super Retina display, perfect in the palm of your hand and splendid on the eyes.

  • Innovative technologies: The screen is built with new methods and technologies that allow the display to perfectly follow the curves of the phone right up to the elegant rounded corners.
  • OLED designed for iPhone X: the first OLED display at the height of the iPhone, with very faithful and spectacular colors, absolute blacks, a contrast of 1.000.000: 1 and great brightness.
  • Photo camera TrueDepth: a very small space contains some of the most sophisticated technologies we have ever developed, starting with the lenses and sensors that make recognition with Face ID possible.

iPhone X is reality, the future in our pockets

iPhone X
  • Brand new design: on the screen and on the back, the strongest glass ever seen on a smartphone. Plus: surgical stainless steel profile, wireless charging, and water and dust resistance.
  • Intuitive gestures: with simple gestures you can reach where you want in a natural and immediate way. And to return to the Home there is no longer a button to press: you just need to touch the screen, from any app.

Face ID: recognition has changed its face.

  • Secure authentication: Your face is now your password. Face ID is a new and secure way to unlock your iPhone, authenticate yourself and pay for your purchases.
  • Face Mapping: Face ID leverages TrueDepth camera technology and is super easy to set up. The new recognition system projects and analyzes more than 30.000 invisible points to create an accurate map of your face.
  • Apple Pay: face ID is so secure that you can also use it with Apple Pay - you just need a glance to pay.

TrueDepth Camera: The front camera that looks ahead.

  • Selfie in Portrait mode: You can now take great selfies with the face in sharp focus and the background gradient.
  • Portrait Lighting: A new Portrait mode feature produces photo studio lighting effects.
  • Animoji: The TrueDepth camera analyzes over 50 facial muscle movements and replicates your facial expressions by creating fun animated emojis: they are called Animoji, and you can choose from 12 different characters. Who do you want to be today: a cat, a panda or a robot?

iPhone X is reality, the future in our pockets


Introducing the iPhoneX

Goodbye, cable: iPhone X is truly designed for a wireless future.

A revolutionary iOS. For a revolutionary iPhone.

  • Augmented Reality: Discover amazing AR games and apps on the world's largest augmented reality platform.

Find out more on the official Apple website.

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