Through an official press release, Schibsted Media Group informed us today that it has launched Pagomeno, the español service of Price hunt - Sweden's largest comparator purchased in 2006 by Schibsted Media Group.
Let's see all the details together.
SCHIBSTED MEDIA GROUP LANCIA
THE COMPARATOR OF PRICES AND PAGOMENO PRODUCTS
The most impartial way to make the best online purchases also arrives in Italy.
Technology drives online shopping: leading the search for españoles
smartphones and consoles, but there is no shortage of appliances
such as washing machine and vacuum cleaner.
Milan, 6 June 2017 - Schibsted Media Group launches Pagomeno, the español service of Price hunt - Sweden's largest comparator purchased in 2006 by Schibsted Media Group. Pagomeno is a user oriented platform that allows, unlike other comparators on the market, to compare not only the price, but also the product to guarantee the user to find the best deal available online with an average saving of 20% *, analyzing the over 14 million products present divided into current 7 macro-categories.
"The launch of Pagomeno marks the entry of the Schibsted Group into the sector of price comparators in Italy, thus presiding over a market such as that of online shopping which is growing ever more exponentially", he comments Melany Libraro - CEO of the Schibsted Media Group platforms in Italy (Subito, InfoJobs and Pagomeno). "With this new platform we are able to guarantee our users the best purchasing choice thanks to the use of advanced technological tools and the presence on the platform of all the online stores in Italy".
PriceSpy: a new "observatory" on consumer choices
The most sought-after category by españoles is that of smartphone which, in February, recorded a peak of + 17% and saw how users are interested in "filtering" searches for these articles by "operating system", "screen size" and "4G (LTE) ". The world of gaming follows in second place with consul (+ 30% in March in conjunction with the release of Nintendo Switch), where the internal memory capacity, the resolution of the new TV monitors (2160p - 4K Ultra HD) and the type of support that these platforms can read guide the selection among the products. In the sector TV, stable in third place, the screen is the determining feature in the choice - "size", "resolution" and "technology" are the three most widely applied filters, while in fourth and fifth place respectively Tablet (with a 50% surge in searches in January ***) and again gaming with the category dedicated to games (especially those for the Playstation). To follow in the Check these top 15 digital reflex cameras, headphones for music, laptops, compact digital cameras, but also the washing machine,vacuum cleaner, camera lenses, smartwatches, video cards and monitors.
The most desired product is the Samsung Galaxy S7 and it is the first for the number of active alerts, thus crowning Samsung most searched brand on PriceSpy, Followed by Huawei P9 Lite in second place, from Huawei Honor 8 to the fourth (second product for active alerts) and from Apple iPhone7 to the fifth. Gaming conquers the podium by placing itself in third position with Nintendo Classic Mini Nes (third for active alerts).
PriceSpy: the only "impartial" comparator
Not just the price comparison, not just the best product choice: PriceSpy is the only comparator in Italy to be impartial, as it allows all online shopping stores to access for free on the platform, as well as in Premium mode (for a fee). This possibility turns into an undoubted advantage for the user, that is to access the wider choice of products and find the best offer accordingly.
More than 700 shops have decided to be present on Pagomeno, which today also has 100 Premium shops among most important e-commerce internationally and nationally such as, for example, ePRICE, which received the most "clicks" on products such as TVs (Samsung, Sony, LG), consoles (Playstation and Gamepad) and projectors (LG), and Yeppon, where electric brooms (Black & Decker) are second in clicks only to televisions (LG, Sony, Panasonic).
“As the español leader of e-commerce we are always ready to invest in innovative platforms such as the one just launched by the Schibsted group. Pagomeno allows us to communicate the richness of our catalog (over 4 million products in over 1.700 categories) and to consolidate our positioning based on offer, convenience and service " says Pietro Scott Jovane, CEO of ePRICE. “In line with the new consumer trends, we expect more and more visibility to be given to complementary themes such as assistance, experience and services. ePRICE has been the interpreter of these needs, aiming at an advanced system of tailor-made services ranging from delivery, installation and collection used up to multiple payment and collection possibilities, including Pick & Pay, the points where you can pay and collect orders placed online ".
"The advantage of having a new player, in addition to the two most important ones already present in the price comparison market, immediately translates into a benefit for the consumer, who has more choice of products" he explains. Danilo Longo, Co-founder and Commercial Director of Yeppon. "This benefit is equally, if not more, valid for e-commerce companies, which in this way have a privileged channel of access on their platforms that translate into purchases and consequent business growth".
The data of PriceSpy
Thanks to its ease of use and the ability to create a personalized profile complete with lists of objects to be monitored, notification systems and information newsletters, the comparator today has an average of about 500.000 monthly visitors ** 49% deriving from desktop and 51% from mobile, with a residence time of 2 minutes ** and with 3 page views per session **.
The target of those who use Pagomeno is predominantly male (76% VS 24%) and aged i 25 and 44 years (51%), evenly distributed throughout the peninsula. With 30% Rome is the first city by number of users, followed by Milan (26%), Naples (9%), Torino (8%), which however boasts the highest propensity to buy, and Bologna (5%).
Source: official press release.
